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Growth Marketing Professional (GMP)

Length 3 months
Price $3825 inc GST
Inclusions Exam vouchers x3

Course overview

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Why study this course

This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth. Students will learn about customer success, front end development and marketing automation for a complete growth hacker.

Students will become proficient in digital marketing strategy, social media, Google paid search (pay-per-click), email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

In this interactive online course, students are guided by experts in the field who mentor them through the entire process, and students have the added advantage of taking the course content at their own pace.

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What you’ll learn

Upon completion of this course, you should be able to understand:

Growth and digital marketing
Quantitative skills, analytical skills, and technical skills
Qualitative research, copywriting, and storytelling
Channel acquisition
Google Analytics concepts

Lumify Learn at Lumify Work

Lumify Learn makes it possible for anyone, anywhere, to get started in IT. All you need is a laptop and a wifi connection, as all their courses are designed to be studied exclusively online.
Lumify Learn is part of the Lumify Group, helping people master technological change for over three decades.

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Who is the course for?

People wanting to become a skilled growth hacker with a broad base of marketing knowledge and skills.

Course subjects

Certified Digital Marketing Professional

This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.

Google Analytics Individual Qualification

This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Google Ads Search Certification

With this online course, you will be able to demonstrate your mastery of building and optimising Google Search campaigns. You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Other Course Inclusions

Job-ready personal development skills and assessments
Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks
Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more

Prerequisites

Basic computer skills
Usage of Microsoft Office/Excel is an added advantage

THIRD PARTY REGISTRATION

Lumify Work promotes courses which are delivered by Lumify Learn; both companies are part of the EdventureCo Group. This arrangement requires Lumify Work to provide your details to Lumify Learn for course and/or exam registration purposes.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.

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