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HY760 – SAP Hybris Marketing Cloud Customization & Integration

  • Length 3 days
  • Price $3960 inc GST
Course overview
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Why study this course

This course is designed to provide an in-depth understanding about the implementation of the different modules of the SAP Hybris Marketing Cloud solution. The course aims not only to showcase “What are the underlying technical concepts?” but also to provide information on “How to enhance the standard functionalities”.

Multiple hands-on exercises are used to facilitate:

  • Options of configuration and enhancements in the standard solution

  • The integration of SAP Hybris Marketing Cloud with SAP Hybris Commerce and SAP Hybris Cloud for Customer

This course is based on software release:

  • SAP Hybris Marketing Cloud 1708

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What you’ll learn

This course will prepare you to:

  • Understand the technical concepts of different modules in SAP Hybris Marketing Cloud

  • Perform configurations using the “Manage Your Solution” application

  • Develop an understanding about marketing processes across different SAP solutions

  • Understand configurations required for the integration with other SAP systems (SAP Hybris Commerce and SAP Hybris Cloud for Customer)


Develop your SAP empowered employees with DDLS. Getting the right skills in place maximises the chance of project success and removes risk. DDLS provides a select range of SAP training courses for SAP S/4HANA, SAP HANA, SAP BusinessObjects and more. DDLS can work with you to navigate the curriculum and help you create a learning plan that will ultimately boost technology proficiency across your organisation.

Stay ahead of the technology curve

Don’t let your tech outpace the skills of your people

Quality instructors and content

Expert instructors with real world experience and the latest vendor- approved in-depth course content.

Partner-Preferred Supplier

Chosen and awarded by the world’s leading vendors as preferred training partner.

Ahead of the technology curve

No matter your chosen technologies or platforms, we can help you stay one step ahead.

Who is the course for?

  • Technical Consultants

  • Functional Consultants

  • Solution Architects

Course subjects

Overview – Introduction to SAP Hybris Marketing Cloud

  • Scenarios

  • Architecture

Consumer and Customer Profiling

  • Data Model for Interaction Contacts, Interactions, Products and Product Categories

  • Consumer/Customer/Corporate Accounts

  • Marketing Locations

  • Profile Dashboard

  • Sentiment Engagement

  • Customer Journey Insights

  • Configuration

  • Extensibility

  • Hands-on Exercise

Predictive Models and Scores

  • Overview of Scores

  • Predictive Scores

  • Predictive Model Management

  • Heuristic Scores

  • Hands-on Exercise

Segmentation and Campaign Management

  • Segmentation

  • Segmentation Key Capabilities

  • Segmentation Builder

  • Segment Features

  • Segmentation Terminology

  • Segmentation Configuration

  • Building blocks

  • Attribute Groups

  • Export Definitions

  • Target Groups

  • Hands-on Exercise


  • Marketing Campaign Scenarios Overview

  • Content Studio Features

  • Configurations

  • Campaign Automation

  • Facebook Custom Audiences

  • Export Definition

  • Paid Search Integration

  • Managing Marketing Permissions and Subscriptions

  • Marketing Success Analytics

Marketing Resource Management

  • Overview of Marketing Planning Apps, Roles & Terminology

  • Budget Planning

  • Programs

  • Spend Management

  • Marketing Calendar

  • Configurations of Marketing Resource Management

  • Business Administration in Marketing resource planning

  • Reporting

  • Hands-on Exercise

Commerce Marketing – Recommendations

  • Product Recommendations

  • Recommendation Models, Algorithms, Recommendation Model Types and

Recommendation Scenarios

  • Offer Recommendations

  • Consuming Recommendation Models in SAP Hybris Commerce

  • Customising Data Sources and Algorithms

  • Hands-on Exercise

Marketing Analytics

  • Overview of Marketing Analytics

  • SAP Analytics cloud

  • Embedded Analytics

  • Queries for Contacts & Profiles

  • Queries for Campaign Search

  • Queries for Lead Management

  • Queries for Survey Management

  • Extensibility Options in Marketing Analytics

  • Configurations in Marketing Analytics

Business Administration

  • Personalisation

  • Identity Management

  • Self – Service Configuration

  • Extensibility

  • Business Administration in Integrations

Data Upload

  • Importing Data Using OData

  • Steps to Import Data

  • Services to Import Various Types of Data

Lead Management and Integration of SAP Hybris Cloud

  • Integration Scenarios with C4C

  • Lead Stages and Scores

  • Marketing Application Jobs

  • Lead Transfer Application

  • Lead Transfer Campaigns

  • Success Reporting for Leads and Activities

  • Integration Errors

  • Lead Dashboard

  • Analytic Queries

  • Integration Steps

Best Practices for SAP Hybris Marketing Cloud

  • Overview of SAP Activate Framework

  • Best Practices and Scope Items

  • SAP Activate Methodology

  • Guided Configuration

  • Team Setup and Project Timeline



  • None



DDLS offers certification and training through our partnership with SAP Inc. This arrangement requires DDLS to provide your details to SAP Inc for course and exam registration purposes.

Terms & Conditions

The supply of this course by DDLS is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.

Request Course Information

By submitting an enquiry, you agree to our privacy policy and receiving email and other forms of communication from us. You can opt-out at any time.