Module 1: Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
- Configure advanced settings
- Manage marketing content and templates
- Manage LinkedIn and Power BI integrations
Module 2: Leads
This module will review how to create, manage and score leads.
- Create and manage leads
- Assess sales readiness
Module 3: Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
- Create marketing forms
- Create marketing pages
- Manage internet marketing
Module 4: Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
- Create and manage segments
- Create and manage subscription centers
- Double opt-in
Module 5: Marketing Emails
This module will cover how to create email messages in Dynamics 365 Marketing.
Module 6: Customer Journeys
This module will review the customer journey creation process.
Module 7: Insights
This module will demonstrate how to view, understand and manage customer insights.
- Marketing insights
- Customer insights
- Marketing execution insights
- Lead management insights
- Internet marketing insights
Module 8: Events
In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
- Manage event planning
- Manage event execution
Module 9: Surveys
In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
Module 10: Results
In the Results module, you will review marketing event and survey insights.
- Review event and survey results